PRIVACY POLICY

Suprclark Privacy Policy

Last Updated: November 26, 2025

1. Introduction

Welcome to Suprclark! We are committed to protecting your privacy and ensuring you have a positive experience on our website, www.suprclark.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our site, make a purchase, or interact with our services.

By using our website, you agree to the terms outlined in this policy. For the purposes of this policy, "personal information" has the meaning given by applicable laws and refers to information that identifies, relates to, describes, or can be associated with you .

2. Information We Collect

We collect several types of information to provide and improve our services:

  • Information You Provide Directly: This includes information you provide when you create an account, make a purchase, contact customer service, or sign up for our newsletters. Examples include:

    • Identifiers: Name, shipping address, email address, telephone number, username.

    • Commercial Information: Records of products purchased, and your shopping preferences.

    • Payment Information: Credit or debit card numbers, which we process through our secure payment partners. We do not store your full payment card details on our servers.

  • Information Collected Automatically: When you visit our site, we automatically collect certain information:

    • Online Identifiers: Internet Protocol (IP) address, browser type, device information.

    • Internet Activity Information: Information about your interaction with our website, such as pages you view, links you click, and the items you add to your cart. We collect this through cookies, pixels, and similar technologies .

  • Inferences: We may draw inferences from the information we collect to create a profile about your preferences to provide you with personalized product recommendations.

3. How We Use Your Information

We use the information we collect for various business purposes:

  • To Fulfill Your Orders: Process your payments, arrange for shipping, and send you order confirmations.

  • To Communicate With You: Respond to your inquiries, send you important account-related information, and provide customer support.

  • For Marketing: Subject to your preferences, send you marketing communications about new products, special offers, and other updates we think you will find valuable.

  • To Improve Our Services: Analyze how customers use our website to improve its functionality, user experience, and our product offerings.

  • For Security and Fraud Prevention: Protect our website, business, and customers from fraudulent transactions and security threats.

4. How We Share Your Information

We do not sell your personal information in the traditional sense. However, under the CCPA/CPRA, "sale" is broadly defined to include sharing personal information with third parties for valuable consideration . We may share or disclose your information in the following contexts, which could be considered a "sale" or "sharing" under California law:

  • With Service Providers: We share your information with trusted third parties who perform services on our behalf, such as payment processing, order fulfillment, shipping, data analysis, and marketing assistance. These partners are contractually obligated to use your information only to provide these services.

  • For Targeted Advertising: We may work with third-party advertising partners (e.g., Google, Meta) who use cookies and similar technologies to show you ads for Suprclark on other websites. This activity may be considered "sharing" for cross-context behavioral advertising under CCPA/CPRA . You have the right to opt-out of this sharing, as described below.

  • For Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred.

  • As Required by Law: We may disclose your information if required to do so by law or in response to a valid legal request.

5. Your Rights and Choices (Including California Privacy Rights)

The CCPA/CPRA grants California residents specific rights regarding their personal information . Suprclark extends these rights to all U.S. residents where feasible.

  • Right to Know: You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the sources of that information, and how it is used and shared.

  • Right to Delete: You have the right to request the deletion of the personal information we have collected about you, subject to certain exceptions.

  • Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.

  • Right to Opt-Out of Sale or Sharing: You have the right to direct us to stop "selling" or "sharing" your personal information for cross-context behavioral advertising . Our website is designed to process such requests.

  • Right to Limit Use of Sensitive Personal Information: We do not collect or use sensitive personal information (such as social security numbers, precise geolocation, or health information) for purposes beyond what is necessary .

  • Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights

To exercise your rights to know, delete, or correct, please submit a verifiable consumer request to us by:

  • Email: privacy@suprclark.com

  • Online Form: [Link to your dedicated rights request form on your website]

We will need to verify your identity before processing your request. You may also use an authorized agent to make a request on your behalf.

To exercise your Right to Opt-Out of Sale/Sharing, you can:

  • Click the "Do Not Sell or Share My Personal Information" link in the footer of our website.

6. Cookies and Similar Technologies

We use cookies and similar tracking technologies to analyze trends, administer the website, and track users' movements around the site. You can control the use of cookies at the individual browser level. Our Cookie Banner and Preference Center, accessible when you first visit our site, will allow you to manage your preferences.

7. Data Security

We implement reasonable security measures designed to protect your personal information from accidental loss and unauthorized access, use, alteration, and disclosure. However, no internet transmission is ever completely secure or error-free.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page will indicate when changes were made. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us at:
Suprclark
Email: support@suprclark.com